Client: Finca 26
Role: Brand Designer at Estudio Madre
Role: Brand Designer at Estudio Madre
About the Project:
For the Finca 26 stand at the Home Fest Expo, the goal was to create an inviting and comfortable experience for visitors while showcasing the uniqueness of the project. Finca 26 is an urban housing development that offers modern, customizable homes with spacious lots. The stand needed to reflect the brand's commitment to personalized living in a natural, serene environment.
For the Finca 26 stand at the Home Fest Expo, the goal was to create an inviting and comfortable experience for visitors while showcasing the uniqueness of the project. Finca 26 is an urban housing development that offers modern, customizable homes with spacious lots. The stand needed to reflect the brand's commitment to personalized living in a natural, serene environment.
Our Approach:
The design of the stand focused on creating a welcoming atmosphere, using elements like plants to bring the natural environment indoors and warm lighting to create an inviting space. The furniture was carefully selected to be both comfortable and stylish, encouraging visitors to relax and engage with the project. The branding was integrated throughout the stand, from the prominent logo to the use of brand colors and visuals that highlighted the essence of Finca 26: modern design, customization, and a connection to nature.
The design of the stand focused on creating a welcoming atmosphere, using elements like plants to bring the natural environment indoors and warm lighting to create an inviting space. The furniture was carefully selected to be both comfortable and stylish, encouraging visitors to relax and engage with the project. The branding was integrated throughout the stand, from the prominent logo to the use of brand colors and visuals that highlighted the essence of Finca 26: modern design, customization, and a connection to nature.
We used large graphics and interactive digital screens to showcase the homes, allowing visitors to visualize the possibilities. The stand was designed not only to promote the project but also to create an experience where people could imagine themselves living in Finca 26.
The Result:
The final design was a cozy, modern space that successfully conveyed the values of Finca 26—comfort, design flexibility, and a connection to nature. The stand’s layout, furniture, lighting, and branding elements worked together to create a seamless experience for visitors, making it easy for them to imagine their future home in this unique development.
The final design was a cozy, modern space that successfully conveyed the values of Finca 26—comfort, design flexibility, and a connection to nature. The stand’s layout, furniture, lighting, and branding elements worked together to create a seamless experience for visitors, making it easy for them to imagine their future home in this unique development.
