Client: Club de Ejecutivos
Role: Brand Designer at Estudio Madre
Role: Brand Designer at Estudio Madre
About the Project
The Club de Ejecutivos celebrated its 25th anniversary, coinciding with a change in leadership. To mark this milestone, the traditional “Gala Azul”, known for its elegance and luxury, was redesigned to offer a more intimate, welcoming, and relaxed experience while maintaining its signature sophistication. The challenge was to create a visual identity that balanced the legacy of the event with the new, modern direction it was taking.
The Club de Ejecutivos celebrated its 25th anniversary, coinciding with a change in leadership. To mark this milestone, the traditional “Gala Azul”, known for its elegance and luxury, was redesigned to offer a more intimate, welcoming, and relaxed experience while maintaining its signature sophistication. The challenge was to create a visual identity that balanced the legacy of the event with the new, modern direction it was taking.
Our Approach
The key visual concept was centered around light as a symbol of celebration, clarity, and transformation. We used dynamic lighting effects to evoke warmth and intimacy, while still reflecting the elegance the event is known for. The typography was a blend of serif for a traditional touch and sans-serif for a contemporary feel, balancing the Club’s prestigious history with its new vision. Additionally, the glass refractive effect in the design symbolized transformation, creating a sense of fluidity and change while maintaining the event’s essence.
The key visual concept was centered around light as a symbol of celebration, clarity, and transformation. We used dynamic lighting effects to evoke warmth and intimacy, while still reflecting the elegance the event is known for. The typography was a blend of serif for a traditional touch and sans-serif for a contemporary feel, balancing the Club’s prestigious history with its new vision. Additionally, the glass refractive effect in the design symbolized transformation, creating a sense of fluidity and change while maintaining the event’s essence.
The Result
The final design captures the essence of the Gala Azul’s evolution—an event that embraces both sophistication and intimacy. The key visual conveys a sense of renewal and celebration, while the elegant typographic choices and light effects create an atmosphere of exclusivity and warmth. The result was a modern and memorable visual identity that reflected both the Club’s legacy and its new direction for the future.
The final design captures the essence of the Gala Azul’s evolution—an event that embraces both sophistication and intimacy. The key visual conveys a sense of renewal and celebration, while the elegant typographic choices and light effects create an atmosphere of exclusivity and warmth. The result was a modern and memorable visual identity that reflected both the Club’s legacy and its new direction for the future.
