Client: Aguas Claras
Role: Brand Designer at Estudio Madre
Role: Brand Designer at Estudio Madre
About the Project
Aguas Claras is an exclusive gated community nestled in Corateí, Paraguay, designed around the art of fishing and the serenity of nature. This community offers a luxurious escape, blending the tranquil environment with high-end living. The challenge was to create a brand that speaks to the fluidity of water while encapsulating the lifestyle of its residents.
Aguas Claras is an exclusive gated community nestled in Corateí, Paraguay, designed around the art of fishing and the serenity of nature. This community offers a luxurious escape, blending the tranquil environment with high-end living. The challenge was to create a brand that speaks to the fluidity of water while encapsulating the lifestyle of its residents.
Our Approach
We started with an experimental typographic exploration, creating shapes that evoke the natural movement of water. The typography distorts and flows, mirroring the way light reflects off the river and how the community connects with its surroundings. The initial design was about embracing fluidity, with typography becoming a metaphor for the experience Aguas Claras offers.
We started with an experimental typographic exploration, creating shapes that evoke the natural movement of water. The typography distorts and flows, mirroring the way light reflects off the river and how the community connects with its surroundings. The initial design was about embracing fluidity, with typography becoming a metaphor for the experience Aguas Claras offers.
The Result
Aguas Claras' identity is a visual reflection of its core values: exclusivity, tranquility, and nature. The design evolved from an experimental typographic approach to a refined, elegant identity, one that speaks to those who seek peace and connection with nature, but with a sense of sophistication.
Aguas Claras' identity is a visual reflection of its core values: exclusivity, tranquility, and nature. The design evolved from an experimental typographic approach to a refined, elegant identity, one that speaks to those who seek peace and connection with nature, but with a sense of sophistication.
